Wednesday, March 19, 2008

Making Web 2.0 Work @ Work

A recent article at CIO Insight indicates that increasing the use of Web 2.0 collaboration tools faces several important obstacles. Among all respondents, 17% cite the lack of "adequate management support" as a barrier. The article implies that the use of blogs, wiki's and social networks by management would inspire their use down the chain of command.

I agree, to a point.

Senior exec's don't have enough time to dig through a detailed post and reply chain to find the information that is critical to their work. The more fundamental issue l;es with middle managers' ability to communicate effectively up the line. In other words, if you want an executive to read your blog, make it worth reading. I hope I'm not violating that rule with this blog! If the wiki contains important data, presented in a way that facilitates executive decision-making, then the senior leaders will come back to it.

But let's not get to too disappointed if it takes 5 or 6 more years before these become commonly accepted work tools. We would be well-served to remember that all of these tools compete with email for attention. And it seems that email is still winning.

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