Friday, March 27, 2009

IEv8 Survey Results: users are ambivalent

Over the past 10 days, I've asked colleagues and connections to answer a few questions about their intentions to use the next version of Internet Explorer. Version 8 is expected to be released in the next few weeks, and Microsoft is expecting the new product to reverse the trend away from IE in the browser wars. Based on these results, I'd say their confidence is not completely justified.

Of the 57 respondents, only 25 indicated that they were likely or very likely to install and and use IEv8. That's just about 45% of the admittedly small population. What should concern Microsoft is that one-third of the respondents (19) were consciously choosing NOT to install and use the new version of IE. Nearly 23% were neutral.

That means over 55% of regular internet users (93% of respondents use the internet more than 4 hours per week) either don't care about their choice of browser, or are actively choosing against the Microsoft product.

There will be more to come regarding these results, including an analysis of how current browser choices are related to the choice of future browser use. If you're interested in having your opinion be a part of this survey, then please click here to take survey.

No comments:

Post a Comment