Tuesday, September 15, 2009

What are they saying?

Your customers may be talking about you .... are you listening?

There are plenty of reasons for getting into the social networking mix. The most compelling might be that it will give you the opportunity to tune into the conversation about you, your competitors and your customers.

TweetGrid (screenshot shown at right) is my favorite monitoring tool. It's free and easy to use. It won't give you reports or enable data capture, but it will keep you looped in on any chatter that mentions your company. Other tools are coming into the market that will integrate other networks, like FaceBook and LinkedIn, into a more complete picture of the web conversation that you're concerned about. Depending on your particular needs, you may find that such a tool would be a worthwhile investment.

If you're not tuned into what the market is saying about you, you are missing a massive opportunity. Call me now to talk about how we can help you enhance your online strategy and boost your brand.


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  2. Good to know of it...tecnology is moving ahead too quickly and at least to be informed is the least possible participation.