Monday, July 11, 2011

Social Media at Work

Corporate marketing departments have made huge investments - mostly in time and energy - in social media. The major names - Facebook, Twitter and LinkedIn - are all firmly established as necessary communications channels, deserving of strategic thought and management.

But what about internal communications? Will social media tools ever catch on inside the network?

Microsoft has built a variety of social media tools into its integrated offerings of Exchange, Lync, SharePoint, and Office 365. Yet activity streams ... which seem to be the primary currency of Facebook and Twitter ... have yet to become relevant to the day-to-day technology at work.
But I believe that will change soon. The answers to many age-old office space questions can all be easily answered with status updates and check-ins:

  • Where is [fill-in-the-blank] today?
  • Where are we meeting for lunch?
  • How is the new product development coming along?
Right now, using a Facebook or Twitter-like tool for such things seems silly.

Two years ago, many people thought 140-character mini-updates ("I am on the patio") seemed silly, too.

28 comments:

  1. It will be interesting to see what comes of this. Facebook and Twitter aren't the places for these interoffice communications, I know some people still use instant messaging for this but I'm sure something new will come along.

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