Friday, April 18, 2008 and Google

A very quiet earthquake occurred this week.
Google released an extensive integration with According to the blog post (which seems to have supplanted the press release - more on that in the future), access Gmail, Google Calendar, Google Talk, and Google Docs seamlessly from within Salesforce.

This is a big deal... and it probably caught the Redmond gang very much by surprise. If you chose Salesforce over Microsoft CRM, then this development should help you feel better about that direction. It opens another communication channel between customers and salespeople (live chat), with the added benefit of integrating the long-running conversation into the CRM.

This also pushes Microsoft further into the background as a supplier of the basic tools of work, but not of the specialized business solutions. I don't know whether they'd be happy about this turn of events, but it is what's happening in the world.

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