It seems that the capabilities embodied by Web 2.0 are firmly entrenched in mainstream computing... even in corporate use. Blogs and Wiki's have found their way into corporate networks, and social networking sites have become marketing tools. Some organizations are even starting to use Twitter as a substitute for broadcast email. Clearly these tools aren't just for teenagers and college kids anymore.
So what's next?
Will the next phase emphasize convergence? We are already seeing how social networking sites, like LinkedIn and Facebook, have created partnerships to enrich their tools. Why not do the same with a corporate site? Why not create RSS feeds and Podcasts for internal and extenal communication? What about embedding an RSS reader into your customer-facing application? Wouldn't a podcast published as part of an intranet blog be more effective than a voicemail broadcast?
Will Web 3.0 feature multi-media? Podcasts are now being enhanced to include video. Will bandwidth and compression technologies advance to the point where a webinar is more than slide show and a disembodied voice?
Will Web 3.0 be all about mobility? Facebook, MySpace, Twitter, GMail, Salesforce.com, along with countless others, have adapted their applications for mobile devices. Some of these attempts are pretty barebones. Others, like Google Maps, are remarkable in their capability. The Sprint ad is spot-on... it's not a cell phone anymore. Imagine how CRM user adoption will be impacted when the salesman no longer needs to wait until he gets back to the office to update his files.
These are the times to be planning your strategy to take advantage of this nascent opportunity.
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