Salesforce data integration gets easier

One of the big challenges for Software-as-a-Service (SaaS) implementations is integration with operational systems. This can be especially difficult for organizations that rely on a high-volume of transactions from an existing client base to drive revenue. Since it is these types of organizations that can benefit the most from a solid CRM implementation, back-end integration becomes a critical success factor, and a key aspect of the system selection decision process.

Pervasive Software markets a product called Integration Manager that acts as a middleware tool to provide data integration between Salesforce.com and operational systems. A tool like this can provide two significant benefits.

First, it can significantly reduce the deployment time for a Salesforce.com implementation. Salesforce boasts of 3-week start-ups, but that is for a stand-alone system with no data and very little customization. It's hardly useful at all for a firm of any size or complexity. A substantive reduction in deployment time will dramatically improve the ROI of the system.

The second benefit comes in the form of improved quality. The biggest obstacle in data integration rears its head in the data transformation phase - the act of of manipulating the output of the systems of origin to conform to the destination system's requirements. A tool that is designed specifically for Salesforce can dramatically reduce the complexity of those transformations and improve the consistency of the resulting output. Both of these outcomes lead to higher quality data all the way around.

If your firm is considering a CRM initiative, please contact us. We can provide you with sound, objective advice in determining the best solution for your business.

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