Monday, February 9, 2009

SugarCRM adds external links

SugarCRM is the leader in the open source CRM space. At their recent user conference, they announced additional capabilities for the product aimed at incorporating external data - from Zoominfo and CrunchBase - into the system.

This is, in my view, an important development. Both data sources contain fairly reliable information about businesses and decsion makers. SugarCRM's claim that they have embedded connections to both into their product means that users will have a relatively easy time connecting their proprietary contact info to the information contained in those systems.

Right now, all of this is based on their press release, and I don't have first-hand experience with this new feature yet. So it's probably a good idea to give this a few months to settle in before incorporating it into your sales process. Nevertheless, the early adopters on your team will probably find it very useful.

If you are wondering about how or if a CRM system might be valuable to your firm, please contact us at Roig Consulting. We can help you sort through all of the options and guide you to a decision that is best for you.

More information:
SugarCRM on the web

The SugarCRM press release as posted on CRM Daily: SugarCRM Unveils New Features, Cloud Services

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