Thursday, February 19, 2009

Small-Medium Businesses are driving mobility

According to ABI Research, the estimated number of mobile small-medium businesses (SMB) in the world (those with between five and 99 employees who use smartphones) will pass 200 million. Micro-business users (SOHO: 1-4 employees) will add another 100 million to this population. This represents opportunity for several important segments.

  • Mobile Service Providers: This is the segment with the most obvious market opportunity. The SMB and SOHO population will need reliable and fast network access in current -- and potentially worsening -- market conditions more than ever. It's the only way they can exploit the natural advantages -- agility and flexibility -- they have over large businesses.
  • Mobile application developers: Moving transactional capability off the desktop and onto the PDA will give any enterprise a leg up on their competition. As SMB/SOHO mobile users need to move faster and faster, they will want to be able to actually accomplish things while out on the road, before they forget.
  • Automotive Safety Device Manufacturers: Let's face it. The more that people can do on their PDA, the more they will do on their PDA. And it's na├»ve to believe they will always pull over to the side of the road to do it. Look for government-mandated safety protocols to show up in the news over the next 12 months.

More information from ABI Research

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